Woman Business Groups

Market Analysis
You can look at the key competitors in the market or the markets your potential employer serves and see where the organisation stands compared to others. Yu will also get insights into how it is perceived by others. If it is a large company, there may be press releases or press interviews that you can access.

People You Know
Are there people in your immediate network or extended network that might be able to give you some insights? These days that network might include friends, former colleagues and also connections through social networking. Sometimes a simple question to a group can generate some insights.

Performance Reports
If your potential employer operates in the public sector, you might well be able to access performance reports on the organisation's web-site. For example, when I worked in the National Health Service (NHS) all of the reports of meetings held in public were on the organisation's web site.