How Employers Lose Their Best People

by: Susan Reynolds

The constant circle of hiring a batch of young employees, training them, and then having them walk out the door just a few short years later is surprisingly common in today's business world. A new employee comes in, learns the ins and outs of the company, works with customers, and may even have a hand on financial situations. They develop relationships with other co-workers and clients that furthers their knowledge of the workings of the company. After a few years of this, and thousands of dollars in resources and training, the employee gets restless.

One day the employee says to himself or herself, "I've got to get out of here… I'm not growing. My ideas are not being considered. I haven't had a performance review in ages. I'm not recognized or appreciated. I'm not being paid what I know I'm worth. There's no consideration given to the dramatic amount of money I'm saving for the company." And thus the company loses another top performer. Only the mediocre employees stick around. What a waste of money and time! Does this sound familiar?

The problem can be fixed from the top. (It probably also started there.) Many organizational managers have found themselves in leadership roles quite by accident. They were top performers on a technical level themselves, and either became supervisors by promotion or by ownership. This does not make them inherently good and productive managers of people. Put corrective action in place!

Make sure the organization has a solid set of job descriptions for all roles in the company, including the top positions. Make sure that performance appraisals are performed on a regular scheduled basis, not just when someone begs for a raise. Document performance carefully, both positive and negative. Be creative, fair, and ethical with rewards and punishment. Not all rewards cost money! People measure success in a variety of ways: growth, environment, and satisfaction. Do you know what motivates your people? Indeed, they may measure success in entirely different ways than expected. Be systematic and organized in communicating with your people. Know the parameters of fair compensation in the marketplace.

Managers need to take a hard look at themselves and their company processes when hoping to retain the best people. The "human assets" are probably one of the most expensive budget items in the operation of the business. Don't invest in them, only to lose that investment through lack of management disciplines. Don't grow 'em, only to throw 'em, away…

National Certification as a Women’s Business Enterprise

The Women’s Business Enterprise National Council (WBENC) provides the most widely recognized and respected certification in the United States for women’s business enterprises (WBE). Through the Women’s Business Council – Southwest (WBCS), a partner organization of WBENC, your business can apply for a certification that is accepted by over 700 major corporations, non-profit organizations, as well as many local, state, and Federal government agencies.

WBENC certification is an important marketing tool for expanding your company’s visibility among and access to decision makers in supplier diversity and procurement offices. Many corporations require that you be WBENC-certified before providing access to their supplier diversity programs. WBCS also screens applicants for certification with the State of Texas as a Historically Underutilized Business (HUB). So, eligible businesses can receive both certifications through the WBCS in one application process.

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Office Activity

Joining forums to find business prospects is one of these interesting strategies. Not only are forums usually free to participate in, they also save a lot of time as these are commonly very targeted. Certain types of people are brought together discussing things. For example, those who are more likely to purchase golf paraphernalia are more likely to be participating in forums discussing golf games, driving ranges, etc.

Moreover, in forums, you do not have to be the one to begin the discussion. Your target customers initiate and you come in as an expert willing to provide them some answers to their questions, at no cost. In this way, you create liking and respect and at the same time credibility. The only thing that you have to do is to be resourceful enough in locating these forums that are in need of your input.

In addition to this, you are able to position your company well in the market through recall. You can include in your forum posts or avatars your company logo. In this way, you do not only market through the ideas that you give in the forums, you also make your company as visual as possible, in a literal way. Getting your service or buying your product will be an immediate tendency whenever the need arises since you have also hit your prospectsí subconscious mind through constant recall. You can further improve the presence of your company logo in your forum posts by including links to your website and email address. In this way, not only do you make an impact at the current time, you also get a chance in the future, when someone happens to review earlier posts or is referred by someone to visit the forum.

Unquestionably, forums are effective and cost-effective venues in finding prospects. Leading you to the right ones to join should be quite straightforward, with the existence of helpful search engines.